Last updated on February 25th, 2024 at 04:52 pm
In the world of American soccer, change is on the horizon. Entrepreneur and football industry expert Scott “Matchmaker” Michaels is spearheading a revolutionary project, one that promises to redefine the way we experience the beautiful game in the United States. With the launch of the National Soccer League (NSL), Scott Michaels is boldly challenging the status quo, aiming to provide a more inclusive, affordable, and dynamic alternative to the existing soccer landscape. In this exclusive interview, we dive into the motivations, the strategies, and the exciting potential of NSL, shedding light on how this visionary initiative could shape the future of American soccer.
Interviewer: Thank you for taking the time to speak with us, Scott “Matchmaker” Michaels. We’re eager to learn more about your ambitious plans to relaunch some of America’s original soccer clubs in the proposed National Soccer League (NSL). Could you start by sharing your motivation behind this initiative and how it differs from the existing soccer landscape in the United States? I’m also curious to know more about your nickname, “Matchmaker.” How did you get it?
Scott Michaels: Thank you for having me. I’m thrilled to share our vision for the National Soccer League. The motivation behind NSL is to address the challenges we see in the current American soccer landscape. The US Soccer Federation model is exclusive and expensive for fans, and the closed system doesn’t foster competitiveness. It’s also unattractive to investors, with Major League Soccer franchise costs soaring to $500 million and United Soccer League climbing to $20 million.
NSL aims to provide a more authentic and affordable alternative to the established American soccer system. To achieve this, we’re stepping outside of FIFA and IFAB regulations, which will allow us to leverage technology and implement rules that benefit the game and make it more exciting for fans.
We’ve also partnered with Morgan Stanley to create a new licensing model. This approach will enable us to operate a tour-based league, like tennis, golf, WWE, and UFC, playing in proper stadiums around America. Our goal is to create a league that engages fans directly in various cities and regions, providing a different and more accessible experience.
I was given the nickname ‘Matchmaker’ during my career as a deal maker in European soccer, influenced by my ownership of the retro soccer brand Stylo Matchmakers. I’ve found that having a distinct nickname is an effective way to leave a lasting impression.
Interviewer: That’s an intriguing approach. Could you provide more details on how the tour-based model will work and how it distinguishes NSL from the conventional city-based league structure?
Scott Michaels: Absolutely. The tour-based model is about bringing the game to the fans’ doorstep. Instead of adhering to a city-based structure, NSL teams will travel to different locations across America, engaging fans in various regions. This not only makes it easier for people to attend matches and support their local teams, but it also creates a sense of community involvement.
Our vision is to make NSL a league that’s closer to the fans and more accessible. This model allows us to have a diversified fan base and fosters a stronger connection between fans, players, and teams.
Interviewer: Certainly, Scott, it’s evident that each of these NSL teams offers a unique immersion into the culture and spirit of their respective cities. Can you share more about how this local and regional identity will impact the fan experience and the sense of community within the NSL?
Scott Michaels: Certainly, the essence of each NSL team’s connection to its city is at the heart of our vision. We’ve designed these teams to be more than just soccer clubs; they’re cultural ambassadors that embody the unique characteristics of their respective cities.
For example, the LA Aztecs bring the glitz and glamour of Hollywood to the pitch, creating an atmosphere where star-studded matches merge seamlessly with the artistry of soccer. Chicago Sting mirrors the Windy City’s dynamic work ethic and diverse cultural mosaic, connecting with a wide-ranging fan base that represents the city’s essence.
In the nation’s capital, the Washington Diplomats evoke a vibrant spirit, uniting fans in patriotic fervor while celebrating the city’s unique soccer heritage. The revival of the Detroit Express is a tribute to Detroit’s enduring resilience, honoring the city’s indomitable spirit.
The Atlanta Chiefs celebrate the rich tapestry of diversity, harmonizing cultures in the name of soccer, while the Memphis Rogues bring to life an electrifying fusion of soccer and Memphis’ musical history, igniting a passionate love for the game.
With the California Surf, we invite fans to embark on an unforgettable journey that encapsulates the essence of the Californian beach lifestyle, allowing them to experience the warmth of the sun and the rhythm of the waves within the world of NSL soccer. The Philadelphia Atoms exude Philly’s unyielding spirit and dedication, creating a team that resonates with the city’s relentless energy.
San Antonio Thunder reflects the unbridled passion of Texas soccer enthusiasts, fervently supporting their beloved team and embodying the spirit of San Antonio. Finally, the Boston Minutemen symbolize the enduring quest for soccer excellence, inviting fans to join in their timeless passion for the beautiful game.
Our goal is for fans to not only support their team but also to become an integral part of their city’s culture, creating lasting connections and celebrating the diverse tapestry of American soccer. The NSL experience extends far beyond the field, enriching the lives of both fans and their communities.
We’re gearing up to bring these teams to the market in early 2024, with our eyes set on commencing our inaugural season ahead of the 2026 World Cup finals hosted by the United States. The enthusiasm for this endeavor is palpable, as we are currently receiving a substantial number of expressions of interest from potential team owners worldwide. I couldn’t be more thrilled about the response.
Interviewer: It sounds like you’re aiming for a more fan-friendly and community-focused approach. How do you see NSL impacting the development of American soccer talent, especially in contrast to the high barriers in leagues like MLS?
Scott Michaels: The development of American soccer talent is a top priority for us. In the current system, the pathway to becoming a professional player in the MLS is exceptionally challenging, with nearly a 1 in a million chance for American players. Additionally, MLS has a high percentage of foreign players, which can limit opportunities for local talent.
We aim to build more professional pathways for American players within the NSL. By conducting nationwide trials, we’ll provide opportunities for the best American players to showcase their skills and potentially join NSL teams. This approach creates a more accessible and diversified ecosystem for American talent to flourish.
Furthermore, we plan to attract top international players to the league, as well as experienced managers and coaches from around the world. This will not only elevate the level of competition but also provide valuable mentorship for American players.
Interviewer: Your dedication to the development of American soccer talent is commendable. Before we conclude, is there anything else you’d like to share with our readers about your vision for the National Soccer League and its potential impact on the football industry in America?
Scott Michaels: I want to emphasize that the National Soccer League represents innovation and inclusivity. Our goal is to redefine what professional soccer means in America. By lowering barriers for investors and providing more opportunities for American players, we hope to create a more diverse and competitive soccer landscape that’s not only entertaining but also fosters the growth of the sport at all levels.
Our partnership with Morgan Stanley, the tour-based model, and the focus on American talent development are all part of our commitment to creating a unique and fan-centric experience in the National Soccer League. We’re excited about the future and believe it holds great promise for the sport and its enthusiasts across the country.
Interviewer: Thank you, Scott, for sharing your insights and your exciting vision for the National Soccer League. We’ll be following the NSL’s progress with great interest and look forward to the positive impact it can have on American soccer.
